Industry Analysis & Industry Trends
Commercial real estate agents facilitate the sale of commercial property in Australia. The industry mainly serves three major markets: office property operators, industrial property operators and retail property operators. Compared with residential property, commercial real estate is more frequently purchased for investment purposes. Therefore, commercial property competes for capital with other asset classes. Since commercial property is sensitive to wider macro-economic trends, industry revenue can be volatile. As commercial property in Australia is quite diverse, the variety of commercial property agents is high... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry are low among commercial real estate agents in Australia. The industry is highly labour-intensive and therefore requires little capital expenditure to establish operations. Regulation is primarily concerned with minimum licensing requirements, making it easy for people to enter the industry. However, attaining skilful staff is often presents itself as a barrier to entry.
While the barriers to entry are low, attaining clients is more problematic. Establishing reputation is a major difficulty, especially when competing against well-known companies that specialise in a particular market niche... purchase to read more