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Cider Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cider Production Market Research Report | Consumer Goods & Services | Beverage Production | Jul 2014

Cider boom: Industry growth aided by consumer preferences moving away from beer

IBISWorld’s Cider Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Carlton & United Breweries Carlton & United Breweries market share
Lion Nathan National Foods Lion Nathan National Foods market share
Industry Statistics & Market Size
Revenue
$278m
Annual Growth 10-15
14.0%
Annual Growth 15-20
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Profit
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Employment
802
Businesses
120
Industry Analysis & Industry Trends

The Cider Production industry in Australia has flourished over the past five years, following a similar revival of the industry in the United Kingdom since 2005. Cider has been in the Australian market for a long time, but has only recently taken off. The product's image has been reinvented to appeal to a new generation of consumers craving an alternative alcoholic beverage. In Australia, beer consumption has steadily declined over the past decade, and has been replaced by increases in wine and pre-mixed drinks. Over the past five years, cider has increasingly filled the gap in the alcoholic beverage market between beer and wine. Consumer take-up of cider has been aided by Australia's warm climate, which has provided an ideal environment for cider consumption... purchase to read more

Industry Report - Industry Analysis Chapter

The Cider Production industry has surged over the past five years. The Australian boom started in 2008, following a similar trend in the United Kingdom, where Irish company C&C Group launched aggressive cider marketing campaigns. Since then, cider has grown strongly in both the on-trade (i.e. alcohol sold by pubs, taverns and bars for immediate consumption) and off-trade (i.e. packaged alcohol sold by liquor retailers and not for immediate consumption) sectors. Ciders have been marketed to both men and women, but particularly to women, who have taken it on as an alternative to beer. Over the past five years, changing consumer tastes and demand for premium and sophisticated flavours has driven growth in product innovation, range and promotions, which have aided sales... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Cider Production Industry?

Firms in this industry produce a range of ciders through fermentation. Ciders include apple cider, pear cider and a range of other non-traditional cider flavours.

Industry Products
Apple ciderPear ciderOther ciders
 
Industry Activities
Apple ciderPear ciderOther ciderApple ciderPear ciderOther cider


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