Industry Analysis & Industry Trends
The Cider Production industry in Australia has flourished over the past five years, following a similar revival of the industry in the United Kingdom since 2005. Cider has been in the Australian market for a long time, but has only recently taken off. The product's image has been reinvented to appeal to a new generation of consumers craving an alternative alcoholic beverage. In Australia, beer consumption has steadily declined over the past decade, and has been replaced by increases in wine and pre-mixed drinks. Over the past five years, cider has increasingly filled the gap in the alcoholic beverage market between beer and wine. Consumer take-up of cider has been aided by Australia's warm climate, which has provided an ideal environment for cider consumption... purchase to read more
Industry Report - Industry Locations Chapter
Australia's largest-selling cider brands Tooheys 5 Seeds and Strongbow are produced by beer manufacturers Lion and SABMiller, respectively. Therefore, cider breweries are linked to the location of beer producers. However, boutique cider is generally produced near apple and pear orchards. In some instances, producers own these orchards and use the fruit they have grown themselves.
Victoria has the largest number of cider breweries in Australia, representing 28.9% of the market. Strongbow, Australia's most popular cider is produced in Melbourne. A substantial number of successful small breweries are located throughout the Mornington Peninsula, Daylesford and Yarra Valley.
New South Wales, home to the Tooheys brewery, accounts for 22.7% of Australian cider production... purchase to read more