Industry Analysis & Industry Trends
The Cider Production industry in Australia has flourished over the past five years, following a similar revival of the industry in the United Kingdom since the early 2000s. Cider has been in the Australian market for a long time, but has only recently taken off. The product's image has been reinvented to appeal to a new generation of consumers craving an alternative alcoholic beverage. In Australia, beer consumption has steadily declined over the past decade, while the consumption of wine and pre-mixed drinks has grown. Over the past five years, cider has increasingly filled the gap in the alcoholic beverage market between beer and wine. Consumer take-up of cider has been aided by Australia's warm climate, which has provided an ideal environment for cider consumption... purchase to read more
Industry Report - Industry Investment Chapter
The Cider Production industry has a moderate level of capital intensity. Capital intensity for the industry largely depends on the scale of operations by industry operators. Due to the high market share concentration, IBISWorld anticipates that the industry major players represent a large share of capital investment due to their highly automated and larger scale production runs.
As a result, IBISWorld estimates that for every dollar paid as wages, $0.23 is required as investment into capital. Over the past five years, capital intensity has increased as the major players Lion and SABMiller have continued to invest in automation... purchase to read more