Industry Analysis & Industry Trends
The Cider Production industry in Australia has flourished over the past five years, following a similar revival of the industry in the United Kingdom since 2005. Cider has been in the Australian market for a long time, but has only recently taken off. The product's image has been reinvented to appeal to a new generation of consumers craving an alternative alcoholic beverage. In Australia, beer consumption has steadily declined over the past decade, and has been replaced by increases in wine and pre-mixed drinks. Over the past five years, cider has increasingly filled the gap in the alcoholic beverage market between beer and wine. Consumer take-up of cider has been aided by Australia's warm climate, which has provided an ideal environment for cider consumption... purchase to read more
Industry Report - Industry Products Chapter
The main product produced by the industry is cider, which is a fermented alcoholic beverage made from fruit. The typical alcoholic content of cider is around 5.0%. Ciders can vary in colour, clarity, method of production and flavour, depending on what fruit they are made from.
Apple cider is estimated to account for 75.0% of industry revenue in 2014-15, and continues to be the most popular cider type in Australia. However, over the past five years, the growing popularity of other cider flavours has caused this product segment to decrease. Apple cider is generally made from fermented cider apples, which are higher in tannin and sugar than regular eating apples. The tougher texture of these apples makes it easier to extract juice... purchase to read more