Industry Analysis & Industry Trends
The Cider Production industry in Australia has flourished over the past five years. Cider has been in the Australian market for decades, but has only recently taken off. Over the past ten years, the product's image has been reinvented to appeal to a new generation of consumers craving an alternative alcoholic beverage. In Australia, overall consumption of alcohol per capita has declined over the past five years, including large declines in almost every product segment. However, cider has bucked this trend with strong increases in per capita consumption over the same period. Australia's warm climate has provided an ideal environment for cider consumption as it is perceived to be light and refreshing, assisting consumer take-up of cider... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Cider Production industry is in the growth phase of its life cycle, typified by rapid growth in introduction and acceptance by customers of new products as well as the high number of new players entering the industry. Over the 10 years through 2020-21, the industry value added (which measures an industry's contribution to the overall economy) is estimated to increase at an annualised 9.1%, significantly outperforming the Australian economy. Real GDP is forecast to grow 2.6% over the same period, suggesting that the industry's contribution to the overall economy is increasing.
The industry has seen a number of new and innovative products introduced over the past five years... purchase to read more