Industry Analysis & Industry Trends
The Cider Production industry in Australia has flourished over the past five years. Cider has been in the Australian market for decades, but has only recently taken off. Over the past ten years, the product's image has been reinvented to appeal to a new generation of consumers craving an alternative alcoholic beverage. In Australia, overall consumption of alcohol per capita has declined over the past five years, including large declines in almost every product segment. However, cider has bucked this trend with strong increases in per capita consumption over the same period. Australia's warm climate has provided an ideal environment for cider consumption as it is perceived to be light and refreshing, assisting consumer take-up of cider... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Cider Production industry exhibits a moderate level of market share concentration, with the top four industry players estimated to account for more than half of industry revenue. The industry's largest cider makers are mostly established alcoholic beverage manufacturers that produce a wide range of products. The industry's two largest companies are SABMiller and Lion, which operate in the industry producing a range of popular brands. The rest of the industry consists of small-to-medium sized players that often manufacture products either on contract, or in smaller batches.
Over the past five years, the growing popularity of cider in Australia has led to rapid growth in the number of enterprises in the industry... purchase to read more