Industry Analysis & Industry Trends
The Cider Production industry in Australia has flourished over the past five years, following a similar revival of the industry in the United Kingdom since 2005. Cider has been in the Australian market for a long time, but has only recently taken off. The product's image has been reinvented to appeal to a new generation of consumers craving an alternative alcoholic beverage. In Australia, beer consumption has steadily declined over the past decade, and has been replaced by increases in wine and pre-mixed drinks. Over the past five years, cider has increasingly filled the gap in the alcoholic beverage market between beer and wine. Consumer take-up of cider has been aided by Australia's warm climate, which has provided an ideal environment for cider consumption... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Cider Production industry is in the growth phase of its life cycle, typified by rapid growth in customer introduction and acceptance of new products and the number of new players entering the industry. Over the 10 years through 2019-20, the industry value added (which measures an industry's contribution to the overall economy) is estimated to increase at an annualised 10.9%, significantly outperforming the Australian economy. Real GDP is forecast to grow 2.7% over the same period, suggesting that the industry's contribution to the overall economy is increasing.
Major players have expanded operations and increased the number of brands they supply. Additionally, new independent boutique operators are expected to continue to enter the industry... purchase to read more