Industry Analysis & Industry Trends
The Cider Production industry has flourished over the past five years in Australia. This follows a similar revival of the industry in the United Kingdom since 2005. Cider has been in the Australian market for a long time, but has only recently taken off. The product's image has been reinvented to appeal to a new generation of consumers craving an alternative to the choices available to them. In Australia, beer consumption has steadily declined over the past decade, replaced by increases in wine and pre-mixed drinks. Over the past five years, cider has been filling a gap in the market for a refreshing beverage that provides a compromise between the colloquial nature of beer and sophistication of wine... purchase to read more
Industry Report - Industry Locations Chapter
Australia's largest-selling cider brands Tooheys 5 Seeds and Strongbow are produced by beer manufacturers Lion and Foster's, respectively. Therefore, cider breweries are linked to the location of beer producers. However, boutique cider is generally produced near apple and pear orchards. In some instances, producers own these orchards and use the fruit they have grown themselves.
Victoria has the largest number of cider breweries in Australia, representing 28.9% of the market. Strongbow, Australia's most popular cider is produced in Melbourne. A substantial number of successful small breweries are located throughout the Mornington Peninsula, Daylesford and Yarra Valley.
New South Wales, home to the Tooheys brewery, accounts for 22.7% of Australian cider production... purchase to read more