Industry Analysis & Industry Trends
While currently a niche holiday option, the Caravan and Motorhome Rental industry has been trying to spread its wings and capture a wider audience over the five years through 2012-13. Greater investments in marketing initiatives, such as a proliferation of caravan shows as well as efforts towards improving the campervan luxury offering and their respective facilities has attracted more attention to the industry's activities. However, the industry has had to endure a mixture of circumstantial challenges and perks over the past five years... purchase to read more
Industry Report - Industry Key Buyers Chapter
This industry is dominated by its two major players, who are together estimated to share over 70% of the entire industry's revenue. Tourism Holdings Limited, the industry's largest operator, generates over half the industry's revenue (through its various leading brands). Apollo is estimated to account for over 20% of market sales, which is also significant.
Although the remaining enterprises are not expected to command significant market share, many have numerous establishments spread across Australia, therefore, the number of establishments far outweighs the number of businesses... purchase to read more