Industry Analysis & Industry Trends
The Caravan and Motorhome Rental industry has steadily grown over the past five years. Australia's ageing population has been a boon to the industry, as there has been a growing number of retirees embarking on travel around Australia in caravans and motorhomes. While many of these retirees will purchase recreational vehicles (RVs) outright, the industry does benefit from retirees renting or leasing vehicles to take on shorter holidays. Rising discretionary incomes have also helped generate industry growth, as increased income has led to increased domestic tourism. Strong demand for mobile accommodation in remote locations as part of the investment phase of the resources boom has driven further growth over the past five years... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Caravan and Motorhome Rental industry is in the mature phase of its life cycle. Industry operators have benefited from Australia's ageing population, which has increased the pool retirees, which represent the industry primary market. Although retirees continue to demand the industry's services, the high Australian dollar over much of the past five years has provided encouraged domestic residents to travel overseas, and constrained inbound foreign tourism as it become relatively more expensive. This has dampened demand for the industry, which has offset the effect of the ageing population to some extent.
Industry value added (IVA) measures an industry's contribution to the overall economy... purchase to read more