Industry Analysis & Industry Trends
While currently a niche holiday option, the Caravan and Motorhome Rental industry has been trying to spread its wings and capture a wider audience over the five years through 2012-13. Greater investments in marketing initiatives, such as a proliferation of caravan shows as well as efforts towards improving the campervan luxury offering and their respective facilities has attracted more attention to the industry's activities. However, the industry has had to endure a mixture of circumstantial challenges and perks over the past five years... purchase to read more
Industry Report - Industry Products Chapter
The Caravan and Motorhome Rental industry primarily leases recreational vehicles (RVs). These are motorised or towable vehicles that combine transportation and temporary living quarters for travel, recreation and camping. Companies also hire out other types of trailer products such as horse floats, sliders and campers.
Each of these product segments has vehicles which can differ greatly in price depending on the quality and facilities built in. Cheaper models with basic amenities gained popularity due to the economic slowdown. As consumer confidence declined, consumers became more wary of spending large sums of money.
Caravans are a major product line in the industry and are popular with several market categories... purchase to read more