Industry Analysis & Industry Trends
Technological advancements in the appearance, durability and safety attributes of artificial turf have seen it become increasingly accepted as a substitute for natural grass in gardens and sports fields across Australia. Water restrictions have encouraged households, businesses, governments and sporting bodies to explore alternatives to natural grass.
Over the five years through 2015-16, the Artificial Grass Turf Installation industry is projected to generate solid revenue growth of an annualised 3.3%. This expansion has been supported by households and sporting clubs installing recreational turf... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Artificial Grass Turf Installation industry is considered to be in a growth phase of its life cycle. This growth is driven by technological advancements in the application of artificial grass products and the greater community acceptance of artificial grass over natural turf. The industry's performance is also influenced by trends in the downstream building and construction markets and is also susceptible to fluctuations in the availability of water.
The industry's contribution to the overall economy (as measured by industry value added) is forecast to increase at an annualised 3.9% over the 10 years through 2020-21, exceeding the projected growth in Australia's GDP over this period (2.8%), which is indicative of the industry expanding its contribution to the total economy... purchase to read more