Industry Analysis & Industry Trends
Today, artificial turf has reached a position where many believe it to be comparable to natural turf. This comparison has been a boon to the Artificial Grass Turf Installation industry, which has been able to sell this grass alternative as being significantly lower cost due to lower maintenance requirements and its ability to go without water at a time when water conservation has been heavily enforced by government bodies.
Over the past five years, the industry has been through some changes. Prior to the global financial crisis, a healthy economic environment was encouraging spending on artificial turf. The advent of the global financial crisis caused natural drivers like private dwelling and business capital expenditure to stagnate in 2008-09... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry for the industry are considered low. This is largely due to the significantly low level of capital required for entry; capital required would typically be purchases from manufacturers of artificial turf to install for clients, and basic gardening and transportation vehicles. More advanced industry operators may incorporate laser levelling systems for levelling lawn and dirt before the application of artificial grass turf, though most of these may be leased from landscaping and construction companies.
Similarly, the industry requires a low level of skill and expertise for small-scale projects, lowering entry barriers... purchase to read more