Industry Analysis & Industry Trends
Today, artificial turf has reached a position where many believe it to be comparable to natural turf. This comparison has been a boon to the Artificial Grass Turf Installation industry, which has been able to sell this grass alternative as being significantly lower cost due to lower maintenance requirements and its ability to go without water at a time when water conservation has been heavily enforced by government bodies.
Over the past five years, the industry has been through some changes. Prior to the global financial crisis, a healthy economic environment was encouraging spending on artificial turf. The advent of the global financial crisis caused natural drivers like private dwelling and business capital expenditure to stagnate in 2008-09... purchase to read more
Industry Report - Industry Locations Chapter
Industry installers are highly concentrated in densely populated areas due to the need to transport bulky turf for installation. Being located close to their target markets allows installers to save costs from travelling long distances and to have access to a relatively large pool of clients. New South Wales, Victoria and Queensland together account for more than 70% of industry operators. Most operators in the industry are single-person enterprises that perform small installation projects and contract work for manufacturers.
However, growth potential in these populated states is limited by the large number of industry establishments. As such, New South Wales and Victoria are facing reductions in the number of businesses... purchase to read more