Industry Analysis & Industry Trends
Technological advancements in the appearance, durability and safety attributes of artificial turf have seen it gradually gain acceptance as a substitute for natural grass turf in gardens and sports fields across Australia. The Artificial Grass Turf Installation industry has been exposed to variable growth conditions since the late 2000s. Demand has been positively influenced by the injection of federal funds into the refurbishment of outdoor areas for schools and sports grounds through the National School Pride Program, grants to first homebuyers and tighter water restrictions. However, demand has been adversely affected by the onset of the global financial crisis and the subsequent subdued investment into new housing and non-residential buildings... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Artificial Grass Turf Installation industry is considered to be in the mature phase of its life cycle, influenced by trends in the downstream building and construction markets but also susceptible to fluctuations in the availability of water and community acceptance of artificial grass over natural turf.
The industry's contribution to the overall economy (as measured by industry value added) is forecast to increase at an annualised 2.6% over the 10 years through 2018-19, matching the projected growth in Australia's GDP (2.6%), indicating maturity. The industry's past performance has been influenced by one-off government stimulus packages and the impact of water restrictions and these factors are less likely over the next five years... purchase to read more