Industry Analysis & Industry Trends
Today, artificial turf has reached a position where many believe it to be comparable to natural turf. This comparison has been a boon to the Artificial Grass Turf Installation industry, which has been able to sell this grass alternative as being significantly lower cost due to lower maintenance requirements and its ability to go without water at a time when water conservation has been heavily enforced by government bodies.
Over the past five years, the industry has been through some changes. Prior to the global financial crisis, a healthy economic environment was encouraging spending on artificial turf. The advent of the global financial crisis caused natural drivers like private dwelling and business capital expenditure to stagnate in 2008-09... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Artificial Grass Turf Installation industry is expected to be in the mature phase of its life cycle. Although the industry has continued to grow strongly, with future growth expected, there has been a dip in revenue in the past few years, suggesting that the initial growth potential achieved by the industry is starting to run out of fuel. The industry's contribution to the overall economy (as measured by the industry value added) is forecast to increase at an annualised 2.1% over the ten years through 2017-18. Australia's GDP is expected to grow by an annualised 2.4% over the period, suggesting a slight underperformance of the industry.
A rising rate of consolidation among industry firms is also indicative of industry maturation... purchase to read more