Industry Analysis & Industry Trends
Technological advancements in the appearance, durability and safety attributes of artificial turf have seen it gradually gain acceptance as a substitute for natural grass turf in gardens and sports fields across Australia. The Artificial Grass Turf Installation industry has been exposed to variable growth conditions since the late 2000s. Demand has been positively influenced by the injection of federal funds into the refurbishment of outdoor areas for schools and sports grounds through the National School Pride Program, grants to first homebuyers and tighter water restrictions. However, demand has been adversely affected by the onset of the global financial crisis and the subsequent subdued investment into new housing and non-residential buildings... purchase to read more
Industry Report - Industry Investment Chapter
The industry has a low capital intensity of production reflecting the high manual labour input to construction although there is often use of heavy machinery for the initial site preparation. The capital intensity of the industry is determined by the ratio of labour to capital costs. In the absence of official data, wages and depreciation costs are used as proxies for labour and capital, respectively. The industry allocates $17.86 in wage payments for every dollar required for investment in capital.
The industry is particularly labour intensive in many areas, from the ordering of turf from third-party manufacturers to the knowledge and skill required to lay artificial turf, to the understanding of landscaping and horticulture when used for more practical applications... purchase to read more