Industry Analysis & Industry Trends
Technological advancements in the appearance, durability and safety attributes of artificial turf have seen it become increasingly accepted as a substitute for natural grass in gardens and sports fields across Australia. Water restrictions have encouraged households, businesses, governments and sporting bodies to explore alternatives to natural grass.
Over the five years through 2015-16, the Artificial Grass Turf Installation industry is projected to generate solid revenue growth of an annualised 3.3%. This expansion has been supported by households and sporting clubs installing recreational turf... purchase to read more
Industry Report - Industry Investment Chapter
The industry has a low capital intensity of production reflecting the high manual labour input to construction although there is often use of heavy machinery for the initial site preparation. The capital intensity of the industry is determined by the ratio of labour to capital costs. In the absence of official data, wages and depreciation costs are used as proxies for labour and capital, respectively. The industry allocates $17.15 on labour for every dollar required for investment in capital equipment.
The industry is particularly labour intensive in many areas, from the ordering of turf from third-party manufacturers to the knowledge and skill required to lay artificial turf, to the understanding of landscaping and horticulture when used for more practical applications... purchase to read more