Industry Analysis & Industry Trends
Today, artificial turf has reached a position where many believe it to be comparable to natural turf. This comparison has been a boon to the Artificial Grass Turf Installation industry, which has been able to sell this grass alternative as being significantly lower cost due to lower maintenance requirements and its ability to go without water at a time when water conservation has been heavily enforced by government bodies.
Over the past five years, the industry has been through some changes. Prior to the global financial crisis, a healthy economic environment was encouraging spending on artificial turf. The advent of the global financial crisis caused natural drivers like private dwelling and business capital expenditure to stagnate in 2008-09... purchase to read more
Industry Report - Industry Key Buyers Chapter
The market share concentration of the industry is low. Due to the relative ease that is entailed with the industry's services, many landscapers, homeowners and small contractors are able to install turf. Those that have a larger presence in the industry tend to be networked with turf manufacturers that are able to market the use of synthetic turf much more effectively and up-sell installation services, particularly with larger projects such as athletic and sports fields, which help consolidate this larger presence... purchase to read more