Industry Analysis & Industry Trends
Today, artificial turf has reached a position where many believe it to be comparable to natural turf. This comparison has been a boon to the Artificial Grass Turf Installation industry, which has been able to sell this grass alternative as being significantly lower cost due to lower maintenance requirements and its ability to go without water at a time when water conservation has been heavily enforced by government bodies.
Over the past five years, the industry has been through some changes. Prior to the global financial crisis, a healthy economic environment was encouraging spending on artificial turf. The advent of the global financial crisis caused natural drivers like private dwelling and business capital expenditure to stagnate in 2008-09... purchase to read more
Industry Report - Industry Analysis Chapter
Over the past five years, the Artificial Grass Turf Installation industry has weathered volatile conditions. While previously it was gradually growing as schools, businesses and households alike sought water-free, cost-effective alternatives to using and installing natural turf, the advent of the global financial crisis changed the spending patterns of these three markets. Most dramatically, the Federal Government's choice to allocate a large amount of its economic stimulus towards education through the $1.2 billion National School Pride Program meant that the industry was able to benefit from education institutions choosing to invest much of these funds in building artificial turf sports grounds and resurfacing outdoor areas with artificial turf... purchase to read more