Industry Analysis & Industry Trends
Over the past five years, the Potato Chip Production industry has grappled with shifts in downstream consumption patterns, fluctuating costs of key raw ingredients and increased competition from substitutes and private-label products. A rise in health consciousness has encouraged a shift towards healthier eating patterns for some consumers, which has made the industry vulnerable to the threat of healthy snack food substitutes, such as fruit and nut bars or wholegrain crackers. Industry operators have responded by developing a range of premium and healthier options, such as Frito-Lay's Red Rock Deli range, which has offset the effects of diminishing consumer demand for traditional potato chips. Industry revenue is expected to grow at an annualised 1.3%... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Potato Chip Production industry is in the mature phase of its life cycle. Industry value added (IVA), a measure of the industry's contribution to the wider economy, is projected to grow by 1.0% annualised over the 10 years through 2021-22. This represents an underperformance relative to the economy, with GDP is forecast to grow by an annualised 2.6% over the same period. The industry's relatively slower growth is typical of a mature industry.
The number of enterprises in the industry has declined over the past five years, due to falling industry profit margins and weaker consumer demand for traditional potato chips... purchase to read more