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Potato Chip Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Potato Chip Production Market Research Report | Consumer Goods & Services | Food Production | Aug 2016

Cheap as chips: Increased competition has put downward pressure on prices

IBISWorld’s Potato Chip Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
PepsiCo Australia & New Zealand PepsiCo Australia & New Zealand market share
Snack Brands Australia Snack Brands Australia market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

Over the past five years, the Potato Chip Production industry has grappled with shifts in downstream consumption patterns, fluctuating costs of key raw ingredients and increased competition from substitutes and private-label products. A rise in health consciousness has encouraged a shift towards healthier eating patterns for some consumers, which has made the industry vulnerable to the threat of healthy snack food substitutes, such as fruit and nut bars or wholegrain crackers. Industry operators have responded by developing a range of premium and healthier options, such as Frito-Lay's Red Rock Deli range, which has offset the effects of diminishing consumer demand for traditional potato chips. Industry revenue is expected to grow at an annualised 1.3%... purchase to read more

Industry Report - Industry Products Chapter

Operators in the Potato Chip Production industry produce broadly similar products. Operators differentiate their products based on ingredient quality and nutritional profiles. Larger manufacturers, such as Frito-Lay, have diversified their product portfolios to include a range of different potato chips.

Regular potato chips

The regular potato chips segment includes products that are cooked in either vegetable oil or sunflower oil before being seasoned. Products in this segment include classic flavours such as original (salted), salt and vinegar, barbecue and chicken. Operators in this product segment differentiate their products by producing potato chips in different cuts and shapes... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Potato Chip Production Industry?

Companies in the industry manufacture potato chips for consumption. The industry excludes the manufacture of alternative snacks like corn chips, tortilla chips and other chip products.

Industry Products
Regular potato chipsPremium potato chipsOther potato chips
Industry Activities
Industrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chip

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