Industry Analysis & Industry Trends
Over the past five years, the Australian Potato Chip Production industry has grappled with major shifts in downstream consumption patterns, the rising cost of key raw ingredients as well as increased competition from substitutes, imports and private-label products. The ongoing rise in health consciousness has encouraged a general shift towards healthier eating patterns and a decline in popularity for unhealthy snacks such as potato chips, which are considered high in fat and salt. This has been the major cause of the 0.3% annualised decline in industry revenue over the past five years and it has also made the industry particularly vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers... purchase to read more
Industry Report - Industry Products Chapter
The Potato Chip Production industry produces relatively homogeneous products in the market. Operators mainly attempt to differentiate their products based on the quality of the ingredients and their nutritional profiles. IBISWorld breaks down the types of potato chips on the basis of product quality and marketing.
Regular potato chips
The regular potato chips segment includes products that are cooked either in vegetable oil or sunflower oil before being seasoned. Products in this segment generally include classic flavours such as original (salted), sour cream and chives, barbecue and chicken.
Operators in this product segment attempt to differentiate their products by producing their potato chips in different cuts and shapes... purchase to read more