Potato Chip Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Potato Chip Production Market Research Report | Consumer Goods & Services | Food Production | Jul 2015

Small potatoes: Consumer preferences for healthy snack foods has constrained industry revenue

IBISWorld’s Potato Chip Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Frito-Lay Australia Holdings Frito-Lay Australia Holdings market share
Snack Brands Australia Snack Brands Australia market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Over the past five years, the Potato Chip Production industry has grappled with shifts in downstream consumption patterns, fluctuating costs of key raw ingredients and increased competition from substitutes, imports and private-label products. A rise in health consciousness has encouraged a shift towards healthier eating patterns for some consumers. This has made the industry vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers. However, strong brand loyalty and demand for premium flavours has offset any decline in popularity for potato chips, which are considered high in fat and salt, due to health concerns. IBISWorld forecasts that industry revenue will increase at an annualised 1.4% over the five years through 2015-16 to $1.06... purchase to read more

Industry Report - Industry Products Chapter

The Potato Chip Production industry produces largely homogeneous products. Operators mainly differentiate their products based on ingredient quality and nutritional profiles. IBISWorld breaks down the types of potato chips on the basis of product quality and marketing.

Regular potato chips

The regular potato chips segment includes products that are cooked in either vegetable oil or sunflower oil before being seasoned. Products in this segment generally include classic flavours such as original (salted), salt and vinegar, barbecue and chicken. In 2015-16, this product segment is expected to account for 67.0% of industry revenue, having declined over the past five years as consumers' preferences have shifted towards more premium potato chips... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Potato Chip Production Industry?

Companies in this industry manufacture potato chips for snack consumption. The industry excludes the manufacture of alternative snacks like corn chips, tortilla chips and other chip products.

Industry Products
Regular potato chipsGourmet potato chipsOrganic and other potato chips
Industry Activities
Industrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chipIndustrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chip

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