Industry Analysis & Industry Trends
Over the past five years, the Australian Potato Chip Production industry has grappled with major shifts in downstream consumption patterns, the rising cost of key raw ingredients as well as increased competition from substitutes, imports and private-label products. The ongoing rise in health consciousness has encouraged a general shift towards healthier eating patterns and a decline in popularity for unhealthy snacks such as potato chips, which are considered high in fat and salt. This has been the major cause of the 0.3% annualised decline in industry revenue over the past five years and it has also made the industry particularly vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Potato Chip Production industry in Australia is currently in the decline stage of its life cycle, characterised by the overall decline in industry gross product, the segmented nature of products, slow rate of technology change and decline in overall consumption. Over the 10 years through 2017-18, industry gross product is expected to decline at an annualised 0.2% compared with 2.4% annualised GDP growth over the same period. This highlights the industry's declining contribution to the overall economy, which is a key characteristic of an industry in decline.
The overall decline in the consumption of potato chips in Australia is also reflective of a declining industry... purchase to read more