Industry Analysis & Industry Trends
Over the past five years, the Potato Chip Production industry has grappled with shifts in downstream consumption patterns, fluctuating costs of key raw ingredients and increased competition from substitutes, imports and private-label products. A rise in health consciousness has encouraged a shift towards healthier eating patterns for some consumers. This has made the industry vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers. However, strong brand loyalty and demand for premium flavours has offset any decline in popularity for potato chips, which are considered high in fat and salt, due to health concerns. IBISWorld forecasts that industry revenue will increase at an annualised 1.4% over the five years through 2015-16 to $1.06... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Potato Chip Production industry is currently in the mature stage of its life cycle, characterised by modest growth in revenue, enterprises and establishments. The domestic market is saturated with well-established product ranges and players that have strong brand loyalties among consumers. Over the 10 years through 2020-21, industry value added (which measures an industry's contribution to the overall economy) is expected to increase at an annualised 0.7% compared with 2.8% annualised GDP growth over the same period. Therefore, the industry's contribution to the economy has declined.
There has been a small degree of product innovation over the past five years in response to changing consumer preferences... purchase to read more