Industry Analysis & Industry Trends
Over the past five years, the Potato Chip Production industry has grappled with shifts in downstream consumption patterns, fluctuating costs of key raw ingredients and increased competition from substitutes and private-label products. A rise in health consciousness has encouraged a shift towards healthier eating patterns for some consumers, which has made the industry vulnerable to the threat of healthy snack food substitutes, such as fruit and nut bars or wholegrain crackers. Industry operators have responded by developing a range of premium and healthier options, such as Frito-Lay's Red Rock Deli range, which has offset the effects of diminishing consumer demand for traditional potato chips. Industry revenue is expected to grow at an annualised 1.3%... purchase to read more
Industry Report - Industry Products Chapter
Operators in the Potato Chip Production industry produce broadly similar products. Operators differentiate their products based on ingredient quality and nutritional profiles. Larger manufacturers, such as Frito-Lay, have diversified their product portfolios to include a range of different potato chips.
Regular potato chips
The regular potato chips segment includes products that are cooked in either vegetable oil or sunflower oil before being seasoned. Products in this segment include classic flavours such as original (salted), salt and vinegar, barbecue and chicken. Operators in this product segment differentiate their products by producing potato chips in different cuts and shapes... purchase to read more