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Potato Chip Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Potato Chip Production Market Research Report | Consumer Goods & Services | Food Production | May 2014

Stale performance: Operators struggle to offset rising competition and health consciousness

IBISWorld’s Potato Chip Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Frito-Lay Australia Holdings Frito-Lay Australia Holdings market share
Snack Brands Australia Snack Brands Australia market share
Industry Statistics & Market Size
Revenue
$771m
Annual Growth 09-14
-1.0%
Annual Growth 14-19
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Profit
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Employment
3,072
Businesses
50
Industry Analysis & Industry Trends

Over the past five years, the Potato Chip Production industry has grappled with major shifts in downstream consumption patterns, the rising cost of key raw ingredients and increased competition from substitutes, imports and private-label products. The ongoing rise in health consciousness has encouraged a general shift towards healthier eating patterns and a decline in popularity for unhealthy snacks such as potato chips, which are considered high in fat and salt. Due to these trends, industry revenue is forecast to decline by 1.0% annualised over the five years through 2013-14. The increase in health consciousness has also made the industry particularly vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry has a medium level of market share concentration with the top four players in the industry accounting for slightly less than 70% of total industry revenue. While there are several brands of potato chips stocked in supermarkets and convenience stores across Australia, the major players own a portfolio of brands that include many of the most prominent potato chip brands in Australia. Over the past decade, while Australia's most prolific brands have changed hands several times, the situation has appeared to stabilise, as there has been little corporate activity at the parent-entity level. Further, with the two largest companies holding significant market share, the ACCC is unlikely to approve further consolidation in the industry, especially between the two largest companies... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Potato Chip Production Industry?

Companies in this industry manufacture potato chips for snack consumption. The industry excludes the manufacture of alternative snacks like corn chips, tortilla chips and other chip products.

Industry Products
Regular potato chipsGourmet potato chipsOrganic potato chips
 
Industry Activities
Industrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chipIndustrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chip


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