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Potato Chip Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Potato Chip Production Market Research Report | Consumer Goods & Services | Food Production | May 2014

Stale performance: Operators struggle to offset rising competition and health consciousness

IBISWorld’s Potato Chip Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Frito-Lay Australia Holdings Frito-Lay Australia Holdings market share
Snack Brands Australia Snack Brands Australia market share
Industry Statistics & Market Size
Revenue
$771m
Annual Growth 09-14
-1.0%
Annual Growth 14-19
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Profit
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Employment
3,072
Businesses
50
Industry Analysis & Industry Trends

Over the past five years, the Potato Chip Production industry has grappled with major shifts in downstream consumption patterns, the rising cost of key raw ingredients and increased competition from substitutes, imports and private-label products. The ongoing rise in health consciousness has encouraged a general shift towards healthier eating patterns and a decline in popularity for unhealthy snacks such as potato chips, which are considered high in fat and salt. Due to these trends, industry revenue is forecast to decline by 1.0% annualised over the five years through 2013-14. The increase in health consciousness has also made the industry particularly vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers... purchase to read more

Industry Report - Starting a New Business Chapter

The most significant barrier to entry for prospective industry participants is capital investment costs. As a substantial part of the chip production process is automated, entrants need to seek out financing options. However, the risk of losing money if the venture fails means that the cost of financing will not only be high but willing lenders will also be hard to find. While the capital may be sold to another producer, the potential for large losses is high as the market for such specific capital equipment is relatively illiquid.

Besides raising the funds required to enter the industry, industry operators have to compete against established names in the market... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Potato Chip Production Industry?

Companies in this industry manufacture potato chips for snack consumption. The industry excludes the manufacture of alternative snacks like corn chips, tortilla chips and other chip products.

Industry Products
Regular potato chipsGourmet potato chipsOrganic potato chips
 
Industry Activities
Industrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chipIndustrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chip


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