Potato Chip Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Potato Chip Production Market Research Report | Consumer Goods & Services | Food Production | Oct 2012

Stale performance: Operators struggle to offset rising competition and health consciousness

IBISWorld’s Potato Chip Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Frito-Lay Australia Holdings Frito-Lay Australia Holdings market share
Snack Brands Australia Snack Brands Australia market share
Industry Statistics & Market Size
Annual Growth 08-13
Annual Growth 13-18
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Industry Analysis & Industry Trends

Over the past five years, the Australian Potato Chip Production industry has grappled with major shifts in downstream consumption patterns, the rising cost of key raw ingredients as well as increased competition from substitutes, imports and private-label products. The ongoing rise in health consciousness has encouraged a general shift towards healthier eating patterns and a decline in popularity for unhealthy snacks such as potato chips, which are considered high in fat and salt. This has been the major cause of the 0.3% annualised decline in industry revenue over the past five years and it has also made the industry particularly vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers... purchase to read more

Industry Report - Industry Products Chapter

The Potato Chip Production industry produces relatively homogeneous products in the market. Operators mainly attempt to differentiate their products based on the quality of the ingredients and their nutritional profiles. IBISWorld breaks down the types of potato chips on the basis of product quality and marketing.

Regular potato chips

The regular potato chips segment includes products that are cooked either in vegetable oil or sunflower oil before being seasoned. Products in this segment generally include classic flavours such as original (salted), sour cream and chives, barbecue and chicken.

Operators in this product segment attempt to differentiate their products by producing their potato chips in different cuts and shapes... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Potato Chip Production Industry?

Companies in this industry manufacture potato chips for snack consumption. This industry excludes products like corn chips, tortilla chips and other chip products.

Industry Products
Regular potato chipsGourmet potato chipsOrganic potato chips
Industry Activities
Industrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chipIndustrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chip

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