Potato Chip Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Potato Chip Production Market Research Report | Consumer Goods & Services | Food Production | Jul 2015

Small potatoes: Consumer preferences for healthy snack foods has constrained industry revenue

IBISWorld’s Potato Chip Production market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
PepsiCo Australia & New Zealand PepsiCo Australia & New Zealand market share
Snack Brands Australia Snack Brands Australia market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Over the past five years, the Potato Chip Production industry has grappled with shifts in downstream consumption patterns, fluctuating costs of key raw ingredients and increased competition from substitutes, imports and private-label products. A rise in health consciousness has encouraged a shift towards healthier eating patterns for some consumers. This has made the industry vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers. However, strong brand loyalty and demand for premium flavours has offset any decline in popularity for potato chips, which are considered high in fat and salt, due to health concerns. IBISWorld forecasts that industry revenue will increase at an annualised 1.4% over the five years through 2015-16 to $1.06... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Potato Chip Production industry is currently in the mature stage of its life cycle, characterised by modest growth in revenue, enterprises and establishments. The domestic market is saturated with well-established product ranges and players that have strong brand loyalties among consumers. Over the 10 years through 2020-21, industry value added (which measures an industry's contribution to the overall economy) is expected to increase at an annualised 0.7% compared with 2.8% annualised GDP growth over the same period. Therefore, the industry's contribution to the economy has declined.

There has been a small degree of product innovation over the past five years in response to changing consumer preferences... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Potato Chip Production Industry?

Companies in this industry manufacture potato chips for snack consumption. The industry excludes the manufacture of alternative snacks like corn chips, tortilla chips and other chip products.

Industry Products
Regular potato chipsGourmet potato chipsOrganic and other potato chips
Industry Activities
Industrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chip

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