Potato Chip Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Potato Chip Production Market Research Report | Consumer Goods & Services | Food Production | Jul 2015

Small potatoes: Consumer preferences for healthy snack foods has constrained industry revenue

The Potato Chip Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
PepsiCo Australia & New Zealand PepsiCo Australia & New Zealand market share
Snack Brands Australia Snack Brands Australia market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Over the past five years, the Potato Chip Production industry has grappled with shifts in downstream consumption patterns, fluctuating costs of key raw ingredients and increased competition from substitutes, imports and private-label products. A rise in health consciousness has encouraged a shift towards healthier eating patterns for some consumers. This has made the industry vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers. However, strong brand loyalty and demand for premium flavours has offset any decline in popularity for potato chips, which are considered high in fat and salt, due to health concerns. IBISWorld forecasts that industry revenue will increase at an annualised 1.4% over the five years through 2015-16 to $1.06... purchase to read more

Industry Report - Industry Investment Chapter

The Potato Chip Production industry has a medium level of capital intensity. IBISWorld estimates that for every dollar paid as wages, industry operators require $0.32 to be invested into capital. The industry relies on expensive machinery and equipment such as industrial potato peeling, cutting, frying, drying, flavouring and packaging machines. These machines boost production volumes, maintain scale economies and minimise wage costs.

Smaller companies often rely on manual labour to track quality control in production and pack finished product. These smaller operators cannot adequately invest in sophisticated machinery and equipment to do these tasks, compared with major players such as Frito-Lay and Snack Brands Australia... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Potato Chip Production Industry?

Companies in this industry manufacture potato chips for snack consumption. The industry excludes the manufacture of alternative snacks like corn chips, tortilla chips and other chip products.

Industry Products
Regular potato chipsGourmet potato chipsOrganic and other potato chips
Industry Activities
Industrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chipIndustrial peeling of potatoesIndustrial cutting of potatoesIndustrial frying of potatoesPotato chip

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