Industry Analysis & Industry Trends
Over the past five years, the Potato Chip Production industry has grappled with major shifts in downstream consumption patterns, the rising cost of key raw ingredients and increased competition from substitutes, imports and private-label products. The ongoing rise in health consciousness has encouraged a general shift towards healthier eating patterns and a decline in popularity for unhealthy snacks such as potato chips, which are considered high in fat and salt. Due to these trends, industry revenue is forecast to decline by 1.0% annualised over the five years through 2013-14. The increase in health consciousness has also made the industry particularly vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Potato Chip Production industry is currently in the decline stage of its life cycle, characterised by the overall decline in industry value added, the segmented nature of products, slow rate of technology change and decline in overall consumption. Over the 10 years through 2018-19, industry value added (which measures an industry's contribution to the overall economy) is expected to decline at an annualised 0.1% compared with 2.6% annualised GDP growth over the same period. This highlights the industry's declining contribution to the overall economy, which is a key characteristic of an industry in decline.
The overall decline in the consumption of potato chips in Australia is also reflective of a declining industry... purchase to read more