Industry Analysis & Industry Trends
Over the past five years, the Potato Chip Production industry has grappled with shifts in downstream consumption patterns, fluctuating costs of key raw ingredients and increased competition from substitutes, imports and private-label products. A rise in health consciousness has encouraged a shift towards healthier eating patterns for some consumers. This has made the industry vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers. However, strong brand loyalty and demand for premium flavours has offset any decline in popularity for potato chips, which are considered high in fat and salt, due to health concerns. IBISWorld forecasts that industry revenue will increase at an annualised 1.4% over the five years through 2015-16 to $1.06... purchase to read more
Industry Report - Industry Products Chapter
The Potato Chip Production industry produces largely homogeneous products. Operators mainly differentiate their products based on ingredient quality and nutritional profiles. IBISWorld breaks down the types of potato chips on the basis of product quality and marketing.
Regular potato chips
The regular potato chips segment includes products that are cooked in either vegetable oil or sunflower oil before being seasoned. Products in this segment generally include classic flavours such as original (salted), salt and vinegar, barbecue and chicken. In 2015-16, this product segment is expected to account for 67.0% of industry revenue, having declined over the past five years as consumers' preferences have shifted towards more premium potato chips... purchase to read more