Industry Analysis & Industry Trends
Over the past five years, the industry has struggled to grow as price deflation and volatile economic conditions have eroded demand and profitability. Price competition has been a persistent obstacle to growth due in part to the presence of large retailers with the ability to attain scale economies and pass on cost savings to consumers. This has intensified competition within the industry and supported growth in group buying activities, which pool the negotiating power of smaller players to access the same range of products and discounts available to larger retail chains. Price deflation has also occurred due to the ongoing decline in printing and the shift towards technology related office supplies such as tablets and computers, which have also declined in value... purchase to read more
Industry Report - Industry Products Chapter
The industry's largest category of sales is also its broadest, with office and school supply products ranging from pens and folders to desk accessories and notebooks. On an individual basis, these items are often the cheapest available in a catalogue, but they are used across all three major markets and the volume of sales is significant. Demand for writing instruments, notebooks and paper has also remained resilient to technological change, as these products are still used for ad hoc note taking even in high-tech business environments.
This section has grown in terms of volume sales in the five years through 2012-13. Industry participants have moved more heavily into the market as the cost of these items has declined... purchase to read more