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Competitor Companies
   Harvey Norman
This Company's Industries
   Houseware Retailing in Australia
   Manchester Retailing in Australia
   Furniture Retailing in Australia

Steinhoff Asia Pacific Holdings Pty Ltd - Profile Company Report Australia

30-06-2014, 10 pages

Steinhoff Asia Pacific Holding Pty Ltd is a subsidiary of the South African-based, Steinhoff International or "The Steinhoff Group" which is a global lifestyle furniture supplier. Steinhoff Asia Pacific imports and retails furniture and homewares through its retail outlets, Freedom Australia and New Zealand, Snooze, Poco and Bay Leather Republic. The company employs over 1,700 staff and is headquartered in North Ryde, New South Wales.

Steinhoff Asia Pacific Holdings Pty Ltd principal activities include importing and retailing furniture and homewares through the following brands:


  • Freedom Australia and New Zealand - Retailer of sofas, furniture and homewares. This includes furniture for the living room, dining room, bedroom, entertainment room, home office, outdoors, and for kids and a wide range of homewares including lighting and storage solutions.  Freedom also offer services on home decoration.


  • Bay Leather Republic - Specialises in the manufacturing and distributing of leather furniture including sofas, armchairs, recliners, chairs and bedroom furniture.


  • Snooze - Specialises in beds and bedroom furniture. The company offers a range of products including different bed sizes; furniture such as chairs, bedside tables, mirrors and bookshelves, as well as providing mattresses, bases, bed linen and accessories.


  • Poco - Retails furniture, kitchen and bathroom fittings, homewares, flooring, appliances, consumer electrical goods, lighting and hardware.


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