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Competitor Companies
   Harvey Norman
This Company's Industries
   Houseware Retailing in Australia
   Manchester Retailing in Australia
   Furniture Retailing in Australia

Steinhoff Asia Pacific Holdings Pty Ltd - Profile Company Report Australia

30-06-2014, 9 pages

Steinhoff Asia Pacific Holding Pty Ltd  is a subsidiary of the South African-based, Steinhoff International or "The Steinhoff Group" which is an integrated global lifestyle furniture supplier ranking amongst the five largest firms in the furniture industry in Europe and Africa. Steinhoff Asia Pacific manufactures, imports and retails furniture and homewares through its retail outlets, Freedom Australia and New Zealand, Snooze and Bay Leather Republic. The company employs over 1,700 staff throughout its 154 stores in Australia and New Zealand. The company is headquartered in Lane Cove, New South Wales.

Steinhoff Asia Pacific Holdings Pty Ltd principal activities include importing of furniture and homewares, and the manufacturing of furniture.  The company retails its products through the following brands:


  • Freedom Australia and New Zealand - Manufacturer and retailer of sofas, furniture and homewares. This includes furniture for the living room, dining room, bedroom, entertainment room, home office, outdoors, and for kids and a wide range of homewares including lighting and storage solutions.  Freedom also offer services on home decoration.


  • Bay Leather Republic - Specialises in the manufacturing and distributing of leather furniture including sofas, armchairs, recliners, chairs and bedroom furniture.


  • Snooze - Specialises in beds and bedroom furniture. The company offers a range of products including different bed sizes; furniture such as chairs, bedside tables, mirrors and bookshelves, as well as providing mattresses, bases, bed linen and accessories.


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