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Competitor Companies
   Adairs Limited
   Harvey Norman
This Company's Industries
   Houseware Retailing in Australia
   Manchester Retailing in Australia
   Furniture Retailing in Australia

Steinhoff Asia Pacific Holdings Pty Ltd - Profile Company Report Australia

28-06-2015, 10 pages

Steinhoff Asia Pacific Holding Pty Ltd is a subsidiary of the South African-based, Steinhoff International, a global lifestyle furniture supplier. Steinhoff Asia Pacific manufacturers, imports and retails furniture and homewares through its retail outlets, Freedom Australia and New Zealand, Snooze, Poco and Bay Leather Republic. The company employs over 1,730 staff and is headquartered in North Ryde, New South Wales.

Steinhoff Asia Pacific Holdings Pty Ltd principal activities include importing and retailing furniture and homewares through the following brands:


  • Freedom Australia and New Zealand - Retailer of sofas, furniture and homewares. This includes furniture for the living room, dining room, bedroom, entertainment room, home office, outdoor areas, and for kids, as well a wide range of homewares including lighting and storage solutions.  Freedom also offers services for home decoration.


  • Bay Leather Republic - Specialises in the manufacturing and distributing of leather furniture including sofas, armchairs, recliners, chairs and bedroom furniture.


  • Snooze - Specialises in beds and bedroom furniture. The company offers a range of products including different bed sizes; furnitures such as chairs, bedside tables, mirrors and bookshelves, as well as providing mattresses, bases, bed linen and accessories.


  • Poco - Retails furniture, kitchen and bathroom fittings, homewares, flooring, appliances, consumer electrical goods, lighting, Do It Yourself products such paint and wallpapers, and hardware.


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