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Recession or not – Older parents drive boom in baby gear
With Australia currently in the grip of a baby boom among mothers over 30, businesses servicing the increasingly fashionable infant market are bucking the economic downturn and outperforming many other industries. Business information analysts, IBISWorld, investigate the phenomenon of cashed-up thirty and forty-somethings who find splurging on their offspring irresistible.
Cards and cuddles trump perfume and pyjamas this Mother’s Day
Mums should forget fancy appliances, jewellery, nighties and hand cream this year, according to business information analysts IBISWorld, as Mother’s Day is hit by the recession and a 3.9% fall in retail spending. A bought or home-made card and breakfast in bed will be the order of the day for many Australian families, so Mum might have to wait until next year to unwrap that something special.